Bradford Bulls CEO Jason Hirst gives statement on past week

Usually, this spells bad news for a club, like the departure of a head coach, a response to fan unrest, or an update on financial issues.

But in this instance, it is all things positive, with the popular appointment of Brian Noble, two key signings for 2025 and rocketing season ticket sales all on the agenda.

Hirst's statement can be found below:

As a Bradford Bulls fan first and foremost, as well as the CEO and proud custodian of the club, I wonder and ask.

Wow – has there been a better week than this week in the last decade, to be a Bulls fan, particularly in an off-season?

In the space of circa 24 hours, we announced season ticket sales were up 171 per cent on the corresponding period last year, the retention of fans’ favourite, Jorge Taufua and the signing of the highly talented match winner, Guy Armitage.

Guy Armitage scores for Toulouse against Bulls in the pair's Championship play-off semi-final three weeks ago. (Image: Tom Pearson.)

Not forgetting (how could we?) the biggest news of all, the appointment of the legendary Brian Noble as Head Coach, alongside our newly promoted first team coach, Lee Greenwood, for 2025.

Brian is undoubtedly and obviously the main link back from the present to our new millennium glory period, where we won every top competition the sport had to offer.

That period of success was built on the back of the rebirth of Bradford Northern, as the Bradford Bulls in 1996 and the subsequent razzamatazz and frenzy of “Bullmania.”

While I’m not suggesting we’re on the cusp of an immediate return to 10,000 plus attendances or Super League titles, I do 100 per cent believe that a similar type of buzz and opportunity is presenting itself, here, right now, so it’s important that we grasp and embrace it in numbers.

The feelgood factor has been built on the back of two third place finishes, these last two seasons and the exciting, powerful, strength in depth squad we’re assembling for 2025.

All that added to our greatly improved commercial and financial success over the same time period means that we’ve never been better placed to achieve on-field success since our glory years in Super League.

This is all testament to our collective efforts, from our highly appreciated fans, hardworking and dedicated staff, the owners and directors and last, but certainly not least, the painstaking efforts of our legion of loyal volunteers.

This ownership group, through personal investment, has significantly transformed our club’s fortunes and to fully complete that transformation, I ask all our loyal fans and our thousands of followers to do all they can to back Brian, Back Bradford, Back the Bulls!

Jason Hirst wants all Bulls fans to throw their support behind Brian Noble (left) ahead of his second spell as their head coach. (Image: Tom Pearson.)

Together, in numbers, we can and will, through our hard work, determination and aspirations return the club to its’ former Super League standing, one firm step at a time.

The crucially important next step is to have a highly successful on-field season in 2025, with the team playing in front of significantly increased, as well as highly enthused and supportive fans, who once again have a club and team to fully believe in and follow.

Don’t miss out, please be a part of something big and successful here at the Bradford Bulls.

Your personal support in buying season tickets and on matchdays, in particular, can and will help lead the club and team into an exciting and victorious 2025 season.

Furthermore, you can additionally help by visiting our club shop to purchase merchandise and corporate matchday hospitality packages.

As well as existing season ticket holders, many lapsed fans are already returning and purchasing season tickets.

To any other lapsed fans who may be tempted to join them on the back of Brian’s appointment and our growing euphoria, I ask you to take the leap of faith in buying a 2025 season ticket, as it will be worth it.

To those who have already purchased and committed to 2025, I politely ask that you spread the word and encourage others to do the same.

Our time is now!

Jason.

#StrengthInNumbers