The Bulls have renewed their sponsorship with Sovereign Health Care, who have backed them for longer than any company.

The Bradford-based firm have acted as a main partner since 2002 and have agreed a new 12-month contract with the club.

Sovereign’s branding will once again appear on the collars of the Bulls’ home and away shirts.

“We are absolutely delighted to be continuing our partnership with Sovereign Health Care,” said Bradford chief executive officer Robbie Hunter-Paul.

“It is great to see two well-established Bradford brands working together and we, as a club, are most grateful for their backing.

“Sovereign have displayed immense loyalty towards the Bulls over the years, with this coming season being their 12th with us.”

Sovereign chief executive Russ Piper added: “It is great to be on board with the Bulls for another year.

“We have a long-standing partnership with the club, which we are very proud of.

“Sovereign has been operating in the Bradford district for over 140 years, so we wanted to support a team close to the hearts of many of our Bradford-based customers.

“We wish Francis Cummins and his players a hugely-successful Super League campaign.”

The Bulls’ new 2014 home strip will be on sale from 2pm today in the club’s official store and online.