Yorkshire have slashed pay- at-the-gate admission prices for senior citizens following complaints at the swingeing increases which were imposed before the start of the season and it is feared have kept some fans away.
The next home match at Headingley is the Roses clash, which starts next Tuesday, and turnstile prices for pensioners will drop from £15 per day to £10.
But that is still £4 per day more than senior citizens were asked to pay last year for a day's cricket.
The decision to lower the charges was taken by new chief executive Stewart Regan in the wake of howls of protest from Yorkshire pensioners who attended the opening games of the season.
Regan said: "I have acknowledged that the club were wrong to levy such a large increase on such an important group of supporters at a time when we are keen to attract more people into our stadium.
"In my experience, both in business and in sport, pensioners are always given a concession and Yorkshire must come into line.
"Given our current financial position, however, we cannot hold the prices at last year's level and while I acknowledge that £10 per day is still a sizeable spend for a pensioner to come to watch cricket, I would like to point out that the cost of full membership is only £125 a year and covers all home Championship games, including Scarborough, plus one-day C&G Trophy games. This works out at just over £3 a day, which is fantastic value."
Yorkshire face Kent at Canter-bury in the Championship tomorrow, with Deon Kruis fit again after suffering a torn calf muscle replacing Matthew Hoggard, who is now back in the England camp.
Yorkshire (from): Wood, Sayers, McGrath, Lumb, Lehmann, White, Dawson, Guy, Bresnan, Gillespie, Kruis, Blain.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article