Valley Parade will be known as the Coral Windows Stadium for another three years.

The Bradford-based double glazing firm have signed a new extension to their sponsorship deal which began in 2007.

City director of operations David Baldwin said: “From a partnership perspective, it’s good profile for them and fantastic support for the club, which we are very grateful about.

“It was a win-win relationship. We were keen for the deal to be done and in addition to that, they were happy to do it.”

Coral, whose headquarters are based in Halifax Road, have been closely connected with the club through the youth development programme.

They took over as stadium title sponsors when Stuart McCall took over as manager and renewed the deal again in 2009. The new contract will take it through until the summer of 2015.

Baldwin added: “You can see that support from local companies is paramount. That’s what helps at League Two level.

“We’ve been really keen to work on our relationship with local business and the community over a long period of time.

“We’ve got a community day at the ground tomorrow and the club are constantly trying to find avenues to engage corporate companies and the local community.

“As a club, through our community partners, we are probably delivering to over 1,000 children a week in the area. It’s building for the next generation.”