City hope fans will be tickled pink by their new kits for next season.

While the home shirts revert to stripes by popular demand – albeit with a lightning effect – the change outfit is a complete break from tradition.

The Bantams are following in the footsteps set by French rugby union side Stade Francais and followed by the likes of Everton, Leeds Rhinos, Harlequins and Middlesex.

Director of operations David Baldwin admitted: “A pink strip is a step away from the norm and it could be one of those ‘Marmite’ kits but we are keeping with modern trends around sport at present.

“We have gone very traditional at home. There was a big demand from fans to have the stripes back.

“The real positive vibe for me is when you see the Nike tick on the shirt. It’s an internationally-recognised brand.”

The kit unveiling comes as City anticipate a rush on season-ticket sales in the final fortnight of the £195 cut-price offer.

Around 7,100 have been sold so far – 1,100 since the campaign was recently relaunched. The club had 9,600 season-ticket holders last term.

Having finished the lowest scorers in the division, Baldwin insisted the entertainment level has got to improve.

“Last year was tough and everybody just wants to close that chapter and give it a fresh start," he said.

“You sense a new impetus around the club and players are being brought in to score goals. The mood-set is to have a go and win.

“Anybody looking at the situation can see the objective is to entertain as well as deliver results.”

The current price runs until Saturday, July 16 when City will host an open day at Valley Parade. Fans will be able to watch the squad training on the pitch.