CITY are set to unveil a new players’ tunnel at Valley Parade.
Its installation in the next few weeks is part of partnership with Baildon-based blinds merchant blindsbypost.
Company director Oliver Hudson was delighted to sign a five-figure deal.
He said: "To see my business being referred to as a principal partner of Bradford City Football Club makes me extremely proud, and I am sure this is just the beginning of something special.
"We have been working closely with the club over the summer, and I am looking forward to seeing our partnership grow and develop - over what will hopefully be a number of years."
City’s director of communications and commercial, Ryan Sparks, added: "We are really pleased to have welcomed yet another principal partner to our club’s ever-growing commercial portfolio.
"Oliver and the team at blindsbypost have been a pleasure to work with from the word ‘go’, and I must thank them for the fantastic support they have shown us - during such an uncertain period for everyone.
"I know the players’ tunnel, or lack of one, has been commented on for several years, and this is an area of the ground we know requires a complete redevelopment.”
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