BRADFORD-based company TL Dallas have extended their sponsorship of the ‘Bradford End’ at Valley Parade.

The three-year sponsor extension - ending after the 2021-22 campaign - will see TL Dallas’ stand with the Bantams surpass 20 seasons.

The insurance firm started the sponsorship when the club was in the Premier League at the turn of the century.

Four relegations, one promotion and a couple of unforgettable cup runs later, the firm are still delighted to support their local side.

Mike Martin, group director of TL Dallas, said: “We see the club as an important part of the local community and we had no hesitation in backing the Bantams for a further three years.”

Martin was also happy with the progress the club has made over the past few months.

He added: “This is another significant era in the club’s history and we look forward to watching the team develop under Gary Bowyer.

“Julian Rhodes stepping back into the day-to-day running of the club after last season’s challenges has been a really positive development.”

Michael Shackleton, Bradford City commercial manager, added: “It is great to see TL Dallas extend their deal for a further three years with us.

“The company has been a cornerstone of our club now - and for some time.

"We look forward to maintaining a fantastic working relationship and their support will be vital, moving forward."

There has been other commercial news at City over the summer with the Midland Road End named the Mamma Mia Stand in a partnership with the local Italian restaurant.

The ground itself will also be officially named the Utilita Energy Stadium until the end of the 2021-22 season.