VALLEY Parade has been officially launched as the Utilita Energy Stadium in a new major partnership.

A substantial three-year deal has been struck between Bradford City and Utilita Energy, which will see the energy firm "Power The Parade" until at least the end of the 2021/22 season.

Utilita’s Director of Marketing & Communications, Jem Maidment, said: "Bradford City is a huge club with a fantastic support - we are thrilled to be Powering the Parade for the coming seasons.

"Bradford is a thriving city in the heart of West Yorkshire.

"The communities, the cultures & the history of this city is something we want to be a part of and by partnering with such a great club, we will aim to be a big part of the city’s future moving forward."

The Bantams join a growing list of clubs who the company have partnerships with.

Utilita boast the likes of Premier League Aston Villa and Sheffield United, as well as Championship side Leeds United, as their partners.

The company also supplies energy to a number of iconic stadia such as Ibrox and Selhurst Park.

City's new Utilita Energy Stadium will make its first appearance when Gary Bowyer's side take on Champions League holders Liverpool in a charity pre-season friendly in aid of the Darby Rimmer MND Foundation.

A Bradford City spokesperson said: "We are delighted to be working with Utilita Energy, who are one of the fastest-growing energy suppliers in the country.

"We are looking forward to formally introducing the Utilita Energy Stadium this weekend - when we take on Liverpool FC - while building a long and successful partnership."

Red Button Marketing Director Adrian Blackburn said: "We are delighted to bring two of our important clients together for this iconic sponsorship.

"It has been a fantastic experience bringing this new naming rights partnership to life."