City joint-chairman Mark Lawn will back manager Phil Parkinson and his backroom staff with the finances to challenge for successive promotions and a place in the npower Championship.
Lawn has moved swiftly to head off speculation about the future of Parkinson, who guided the Bantams to a Wembley double this season culminating in their League Two play-off final victory over Northampton.
Parkinson, 45, has verbally agreed a new deal to keep him at Valley Parade but will only put pen to paper when assistant Steve Parkin and fitness coach Nick Allamby have completed talks over their new contracts.
Delays over the management team’s new contracts have fuelled rumours Parkinson could yet be lured away – Sheffield United and Wolves are both in the hunt for new managers.
But Lawn, who made his fortune after selling transport logistics business Driver Hire in 1999, dismissed the notion.
He said: “Why would he consider that? We’re in the black and well placed to keep moving forward. We’re just waiting to make sure all three are happy with their offers.
“I think they’re great contracts but they want to sign them at the same time and I can’t see it not happening.
“Next year we can have a good go at the play-offs. I think if we sit down and give Phil and his staff the right backing and keep that great crowd behind us, why not?
“In League One we think season-ticket sales will improve and if we keep this momentum going, with our manager, we can have a good go.
“With more season-ticket sales, (joint-chairman) Julian (Rhodes) and I would put all the revenue back into the squad and Phil knows that.
“He knows what he’s getting with us. Every penny that this club makes, he will get. It will be put back into the club to allow him to keep building.”
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