SIR – Keith Rayner’s letter (T&A, December 1) makes a good point about street advertising. A-boards are generally inoffensive, operate at eye-level, are more likely to catch the eye of pedestrians than drivers and are easily removed. Yet we allow some of our finest shopping streets, such as Main Street, Bingley, Cavendish Street in Keighley and Brook Street, Ilkey, to be defaced by monster posters jostling with each other and ‘Premises to let’ boards mounted at first and second-floor elevations.
Worse still, we seem to exercise no control over hideous shop fronts. Betting shops offer the most glaring example, even on Gordon Terrace on the edge of World Heritage site Saltaire.
Commerce insults its clients’ intelligence with its advertising. How long ago did the last person cease to believe the ‘half-price’ labels that are now rampant in all supermarkets?
Arthur Arnold, Green Party, Beech Street, Bingley
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