Bradford yesterday regained its rightful place at the top of the pile when it comes to curries after being judged the Curry Capital of Britain.
The victory over nearest rival Glasgow sees the city return to the number one position for curries for the first time since 2004.
It rightly recognises the incredible quality of the Asian restaurants we have in the district, ranging from modern fine dining experiences to the more basic, but equally delicious, formica counter-style cafes.
And the quality and diversity of this cooking is something we should all be shouting about from the rooftops.
There were four key ambassadors in the city’s bid to reclaim the top slot: Prashad is already regarded as one of the best Asian restaurants in the country following its television exposure, and it was joined by the Shipley Aagrah, Shimla Spice in Keighley, and Kiplings.
All are examples of destination restaurants in the district, and it is important that the Council now makes the most of this prestigious title by promoting and marketing the district as a foodie destination for this type of Asian food.
Bradford has more to shout about than many people realise, but unless we do a successful job of marketing that to the outside world, we will never be able to improve the district’s image or attract the level of new business and inward investment that we need and deserve.
We are all intelligent enough to understand that these types of competition are all about PR and marketing but, somehow, Bradford never quite manages to take full advantage of such victories. We should see this latest accolade as an opportunity to do better.
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