The by-law that forbids drinking in public places in Bradford city centre has been in place for some time.

But the decision to remind people about it in more forceful terms is a new and, it has to be said, welcome one.

Stopping public drinking is not about spoiling anyone’s fun. No-one wants to be a killjoy.

But the fact is that for all the enjoyment a few on-street drinkers get, the knock-on effect for the rest of us is hugely negative.

The key to Bradford pulling itself up by the bootstraps and experiencing successful regeneration is down to people.

The more people who start using the city centre, the more confidence traders will have and the more the retail and leisure sector will sit up and take notice.

That will mean that more companies and brands are willing to invest in the city centre, creating a snowball effect that should lead to a much more vibrant community, especially with the planned opening next year of the City Park.

But for people to feel comfortable in the city centre, they must feel safe and secure.

Cutting down on groups or individuals drinking alcohol on the street can only increase that sense of security, and makes for a more welcoming atmosphere.

And those who want a drink? Well, there are plenty of city centre establishments who will no doubt be very grateful for their patronage.