IN the week that Wimbledon banned the selfie stick, a TV campaign got underway urging us to "celebrate our unfiltered self" by posting snaps of our faces online. When it comes to selfie etiquette, it's a case of #mixedmessages.

There has been rising resistance to selfie sticks recently, with high profile venues such as the National Gallery banning them. Now the All England Lawn Tennis Club warns the device - a monopod used to take selfies at arm's reach, in case you were wondering - won't be allowed into Wimbledon.

It's a blow for social media narcissists but a small victory for those of us who are sick of the sight of people holding up smartphones at the theatre, gigs, galleries, sporting events and just about anywhere else.

As if there weren't enough selfies in the world, something called the Selfie-Esteem movement claims to be promoting "better body confidence" by encouraging us to post selfies, without editing or filters, then tag a friend and compliment them.

The campaign is run by ITV's Good Morning Britain which claims that a third of mums worry about passing their insecurities on to their children. This campaign, celebrating our "natural image", is somehow supposed to help. I'm no wiser either.

Low self-esteem can be debilitating, but surely social media - widely used for bullying, promoting status envy, and all-round showing off - isn't the best way to tackle it. Naturally, a herd of D-list celebrities have hijacked the Selfie-Esteem campaign and it's a safe bet that their 'unfiltered' selfies won't be quite so 'unfiltered' as those of ordinary mortals.

A paper from the University of Salford reported that Facebook users' self-esteem suffered as a result of comparing their own lives to those of online friends. I interviewed comic Francesca Martinez recently who talked of her struggle to feel "normal" and attractive because of her cerebral palsy. Unattainable images in magazines and online don't help. "Social media encourages comparison," she said. "It's superficial and negative."

Apart from self-esteem issues, I don't get the obsession with posting every aspect of your life online for the world to see. I'm not particularly interested in my own photos, so why would I be interested in anyone else's?

I've so far resisted Facebook, mainly because I can't be bothered but also because I value a little privacy. But, thanks to friends and family snapping away on smartphones, I've lost control of my own image. It's taken for granted that I'm okay with any photos I'm in going online. Truth is I find it quite unsettling, and I'm never asked for permission.

Other than wearing over-sized sunglasses and saying "No pictures", I don't know what to do about it. #pleaseaskmefirst