By any reckoning, new Morrisons boss David Potts will be having something of a baptism of fire when he starts his new job at the Bradford-based supermarket chain on Monday.

Tough trading conditions this week saw the company post 2014 losses of £792 million in a market that has seen the grip of the traditional big chains weakened by the increasing popularity of discount supermarkets such as Aldi and Lidl.

Naturally, Mr Potts has a plan in place to bring customers back through the doors - and that seems to be concentrating on the core values that made Morrisons great.

Morrisons has always been about fresh produce, in-store bakers and butchers, and proudly processing a large proportion of its own brand products itself.

It is a good base from which to claw back custom and market share and bring the business back to the heights of the days when Sir Ken Morrison led the company.

Of course, times change and companies must change with them - to a degree. If Morrisons can hold on to its traditional values while keeping pace with rapidly changing times, then it will hopefully get over recent losses.

Morrisons is a major employer in the district and has a distinctive image that should allow it to draw back those customers who have perhaps been tempted away to try the newcomers on the supermarket scene.

However the business is managed, it is to be hoped that everything is done to get Morrisons back on track. It is a proud Bradford brand with a long and illustrious heritage, and long may it continue.