SIR – Letters published in the T&A over the last 12 months regarding Morrisons had a degree of foresight which was lacking in the now deposed management.
The Board may have left it too late for the intelligence and goodwill of customers has been repeatedly denigrated by questionable PR.
What they must now do is apologise to customers, freely admit that they got it wrong, and bring forward a no nonsense pricing policy which both competes at the point of sale and ensures that the suppliers get a fair deal.
It will cost, but it will work, for people are starting to get bored with the discounters and shopping should be a pleasurable experience.
Successful business is based on confidence and now is not the time to broadcast a lack of confidence by closing ten stores and putting 400 jobs at risk.
To improve management and pull the stores round would better serve the confidence stakes than making employees ’ jobs carry the can for management’s mistakes.
John Pashley, Westcliffe Avenue, Baildon
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