SIR – I’ve recently seen a Morrisons television advert in which they state “We are the only supermarket that price matches Aldi and Lidl”.
The reason I left Morrisons and started shopping at Aldi and Lidl was not because they matched Morrisons prices it was because they undercut them.
Come on Morrisons, get your act together. The only incentive to get your customers back is not to price match but to undercut prices like Aldi and Lidl do.
Alan Greenwood, St Andrews Crescent, Oakenshaw
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