SIR – The Tory Chancellor is imposing cuts of nearly £4.5 million over the next two years in the budget of the Science Museum Group, of which Bradford’s National Media Museum is a part.

Clearly these cuts mean that the ambitious £5m restructuring – plans which the Museum’s director, Jo Quinton-Tulloch, outlined to meetings of supporters earlier this autumn – are no longer feasible.

But clearly the 40,000 signatories to the T&A petition earlier this year provide the basis for a targeted campaign to attract greater attendances, and hence more short-term revenue.

Each of us should become an unpaid activist for the museum’s survival, distributing flyers in organisations and meeting places – not forgetting the packed senior citizen Thursday morning shows, and putting a regular pound coin or two in the foyer contribution boxes.

Such grassroots activities need to be backed by a much-needed shake-up in the museum’s marketing and publicity.

Ms Quinton-Tulloch should immediately call mass meetings of supporters, which should be held, not in the rarified hard-to-access top floor with room for a few dozen enthusiasts, but in one of the cinemas.

The aim should be to pack the Pictureville with people howling with rage at this attack on this City of Film’s main attraction.

Karl Dallas, Church Green, Bradford