Popular British supermarket chain Iceland was very nearly called something else before its founders settled on its current name.
The store's managing director, Richard Walker recently revealed how there were multiple names in the running.
He said: "āIt was actually my late mum, Lady Rhianydd Walker, who chose the name. My dad was keen on Penguin or Igloo."
Iceland boss speaks out about legal action from Icelandic Government
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This comes afterĀ Iceland and theĀ Government of IcelandĀ entered aĀ third round of legal proceedings over the use of the name when selling products in the EU.
Discussing the case with the Metro, WalkerĀ said: "I am sure people understand that we do have a business and identity to protect.
"We have only ever tried to prevent other food and retail companies from using the name Iceland, when it could lead to confusion over the brand.
"We have never tried to stop Icelandic businesses from using Iceland descriptively to promote their products.
"Weāve traded under the name Iceland since 1970 and have always taken it to mean land of ice rather than any reference or insinuation to Iceland as a country.
"This legal battle hasnāt taken any toll on us other than time and money. If we lose this round when the decision is made then weāll appeal to the European Court of Justice.
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"The reality is that this case will have no bearing on our stores, so I understand people may ask what the point of it all is.
"The reason Iām continuing to fight the case is that I believe itās about showing our colleagues and customers that the history of our brand as a family-run British success story is important and itās something Iām willing to stand up for."
Iceland first secured its trademark in 2014 but the Icelandic Government was quick toĀ lodge a legal challenge in 2016.
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