At roughly the size of a car keyfob, the Zanco Tiny T1 certainly lives up to its name.
Billed as the world's smallest mobile phone, it weighs in at just 13 grams and has a 0.49 inch OLED screen with a resolution of 64 x 12 pixels.
It's the latest brainchild of Bradford-born entrepreneur Shazad Talib, who specialises in tiny phones - Zanco's previous model weighed in at 20 grams but the T1, he says, "makes that one look like a brick."
He is now based in the Chinese city of Shenzhen.
Speaking from China, he told the Telegraph & Argus: "I came up with the idea for it in about 2004, and I've had engineers working on it for years. It is actually very easy to use when it is placed on your finger.
"My next design will be for a small smart phone. I have a lot of ideas.
"I live in China now, but I'm born and bred in Bradford, and I want to make Bradford proud."
The phone, and a Kickstarter appeal to fund it, was launched yesterday.
It will retail at £39 - although on the Kickstarter funding page investors can secure one for a 'super early bird' price of £30.
Tale of the tape
Size: 46.7mm x 21mm x 12mm
Weight: 13 grams
Screen: 64x32 resolution 0.49 inch OLED
Connector: MicroUSB
Phonebook: 300 contacts
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