Amid fears that it is set to axe around 1,000 jobs, ailing travel group Thomas Cook has launched a publicity drive in a bid to reassure customers that their holidays are “in safe hands”.
The holidays firm, which employs 1,000 staff in the Bradford area, has started to publish a letter from interim chief executive Sam Weihagen in newspapers from today saying it is safe to book breaks with the group.
Meanwhile, its main rival TUI Travel has run full-page adverts for its Thomson brand that claimed: “Another holiday company may be experiencing turbulence, but we are in really great shape.”
See Tuesday's T&A business pages for the full story
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