Business levels have bounced back at a historic Bradford hotel following a ‘diabolical’ winter, according to its boss.

Gary Peacock, general manager Bradford’s Midland Hotel, said trade had recovered strongly since the start of the financial year last month, with demand for rooms and corporate business growing.

Mr Peacock said: “Although room occupancy levels are still well down on 2009 levels , we’ve seen a significant rise in overall business in the last month or so.

“January to March was dreadful, not helped by the severe weather. But I think that now the extent of the austerity measures are clearer and company budgets set for the next year it’s almost as if a whistle has been blown and we’ve moved into the next phase.

“We’ve certainly seen a phenomenal increase in business across the board in recent weeks. It’s often difficult to predict activity from week to week in this business, but we’re looking forward with more confidence to the next quarter.”

He said refurbishment would continue at the 90-room Midland, in which the Peel Hotels group has invested more than £3 million since buying it for £4.5 million 12 years ago.

The hotel remained on track to become a four-star venue but cost control means progress would be maintained at steady pace, with a couple of bedrooms at a time being refurbished at £15,000 each.

He said: “We’ve continued the refurbishment of the hotel started by the previous owners, including the main ballroom, foyer and bar and so far 18 bedrooms.

“Our owner Robert Peel remains passionate about this hotel and is committed to Bradford as am I, and we will continue to do all we can to maintain and improve standards, ” said Mr Peacock.

  • Read the full story in Thursday's T&A