THE new boss of supermarket giant Morrisons is sending head office staff onto the shop floor in a bid to improve communication with shoppers.

David Potts, who started work on March 16, told 2,000 office workers that he will be working in a store over Easter week and that he wanted them to do the same for at least one week each year.

He has urged workers at the Bradford-based chain to “listen hard” to customers as the company looks to reverse a period of heavy annual losses.

Mr Potts said: “I want to listen hard and respond to the views of as many customers and staff as I can. I strongly believe that we are all retailers and we can learn how to serve our customers better when we are working in our stores or when we do our own shopping.”