RIK De Vos is joining McBride, Europe’s leading supplier of private label household and personal care products as chief executive in the first quarter of this year.

Until his arrival, chairman Iain Napier is leading the executive management team at McBride, which has a factory at Dudley Hill, Bradford.

Mr De Vos is global general manager for the flexible foam division of Belgian company Recticel. His experience spans ICI, Huntsman, Rohm & Haas and BorsodChem. A Belgian, Mr De Vos succeeds Chris Bull.

Mr Napier said “The board are delighted to welcome Rik with his extensive and relevant experience which we are confident will drive forward our restructuring and growth plans. We would like to thank Chris Bull for his efforts over the past few years and wish him well for the future.”