BRADFORD-based car retailer JCT600 has revved up for a new era after renaming its lease and fleet management division.

The firm’s division, formerly known as JCT600 Contracts, will now be known as JCT600 Vehicle Leasing Solutions.

The division, based at Apperley Bridge and employing 43 staff, has undergone a complete re-branding to give it a fresh, modern image and has launched a new website. JCT600 now operates a 7,000-strong fleet which has an asset value of more than £140 million. The division has been running for 26 years.

Predominantly serving SMEs, typically with fleets of five to 200 vehicles, it supplies all brands of cars, vans and minibuses throughout the UK from the South East to Scotland.

Andrew Mann, managing director of JCT600 Vehicle Leasing Solutions, said: “Following our 25th anniversary in September 2013, we took the opportunity to re-evaluate the business and felt we should show a more accurate face to the world.

“By renaming ourselves and adopting a fresh look, website and marketing materials, we are better able to convey what we are about as well as differentiating ourselves from competitors.”