A twice-weekly direct service from Leeds-Bradford Airport to Copenhagen has been launched this week by Scandinavian Airlines.

With a flight time of just one hour and 40 minutes, the new Monday and Friday flights are expected to appeal mainly to leisure travellers seeking weekend breaks The launch of the new service was marked with a water cannon salute.

Tony Hallwood, LBA’s aviation development and marketing director, said: “Leeds-Bradford Airport is delighted to welcome new airline SAS. Regional businesses and tourism partners will also be pleased that this new direct service will offer a range of onward connections across Scandinavia to Sweden, Norway, Finland and Eastern Europe.”

Hans Dyhrfort, SAS’s regional general manager, added: “With almost three million people living within easy reach of the airport, Leeds-Bradford and the Yorkshire region is an important hub of development for SAS.

“With York having established itself as the ‘Viking’ capital of the UK and the Yorkshire area having already strong cultural connections with Scandinavia, this is the perfect time to also strengthen business and commercial links.

“By launching this new direct route to Copenhagen, we are pleased to offer passengers the choice and flexibility to fly direct.”

The flights depart on Mondays at 5.20pm and on Fridays at 8.20pm.