A collection of the UK and Ireland’s most treasured memories has been brought to life at a screening at the National Media Museum .

The free live projection is showing ten mementos shortlisted in a nationwide contest held by Bradford card company Hallmark.

Chosen from hundreds of entries unearthed by families across the UK and Ireland, the collection of moving memories includes a vintage heirloom, a medal for a lifesaving dog and a photo from lost relatives.

The projection was unveiled by the contest’s winner, Lynn Foggon, whose vintage doll Looby Lou was voted by the public as the UK and Ireland’s Ultimate Treasured Memory.

Looby Lou was originally knitted for Lynn’s childhood friend Sarah, who later became family when Lynn and Sarah’s brother started a long-term relationship.

Lynn and Sarah spent many years, and shared many memories, with the doll until Sarah died of breast cancer at the age of 32. Following her death, the doll was passed down to Lynn’s daughter, also named Sarah.

Emma Bragg, a judge for the contest and Hallmark’s head of emotion, said: “Each and every keepsafe is unique and yet they are all guaranteed to move you in some way.

“I feel privileged to have been involved in this campaign and I encourage everyone to come along and share in the experience.

“Whether you’re looking for somewhere to take the children or simply spend some time by yourself, you can spend some quality time looking at the collection.

The screenings take place until Wednesday.