Cold callers could soon be given the push from an area of Bradford as police and trading standards officers try to improve the safety of vulnerable residents.

A Cold Calling Control Zone is in the pipeline for the Hudson Gardens area of Great Horton after West Yorkshire Trading Standards and police officers joined forces with the Great Horton Community Partnership.

Officers say the zone could reduce the risk of incidents with rogue traders, distraction burglaries and doorstep criminals as it arms residents with the knowledge they need to stay safe, as well as the confidence to say ‘no’ to cold callers.

Trading standards chief officer Graham Hebble-thwaite said ‘We are in full support of any initiative which reduces the threat of crime to vulnerable communities and improves their quality of life. We always advise people to avoid doing business on the doorstep where possible. If you need work doing, always obtain two or three quotes from reputable traders, in particular those that are members of registered trader scheme.”

The Hudson Gardens zone will come into force on Wednesday. Street signs will be put up at the main exit and entrance points to the area, informing traders they are entering an area where residents do not buy goods and services at the door.

Each household will also receive an information booklet offering advice, as well as a door sticker to deter unwanted callers.