Bingley clothing company Damart has designed two limited edition pink T-shirts to raise money for the Breast Cancer Campaign as part of Breast Cancer Awareness Month in October.
To promote the products, Damart has teamed up with The Chase actress and Dancing On Ice queen Gaynor Faye, and her award-winning screenwriter mum Kay Mellor, to model the pink and black, silk-mix tops.
Gaynor, who is starring in BBC1's The Chase, which was filmed in Otley, said: "My mum is my best friend and we were really pleased to be able to help raise money and awareness for Breast Cancer Campaign.
"We are both at risk from the disease, which is a frightening thought, yet many women still don't know how to spot the signs."
Kay, who wrote The Chase, added: "Each vest sold will include information showing how to be breast aware and we're urging everyone to buy one for themselves, their girlfriend, their mother, their daughter and even their grandmother.
"Not only will you be helping a very worthy cause, but women look great in pink and black."
Damart's managing director John Bottomley said: "The vast majority of our customers are women and many of them have been touched by the disease in some form, which is why we're keen to ensure that all profits from this vest go to the charity."
Pamela Goldberg, chief executive of Breast Cancer Campaign, said: "The money raised will go towards our aim of researching the cure for breast cancer.
"Thanks to research, survival rates for breast cancer are improving all the time.
"In everything we do, of course, we never forget the impact of a diagnosis of breast cancer on 41,000 women and their families each year."
Prices for the limited edition T-shirts, available in all sizes, start at £12.99 with all profits (£4 per top) going to the charity.
To order a vest shop online at www.damart.co.uk or call 0870 833 0000.
e-mail: claire.lomax@bradford.newsquest.co.uk
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