Famous Bradford crisp manufacturer Seabrook has announced plans to launch its own website.

The Girlington-based family firm, which produces the crisp of choice for connoisseurs throughout the country, hopes the site will boost its brand awareness and bring in new customers.

Visitors to the site, set to go live at the beginning of 2007, will be able to order all their favourite flavours in one fell swoop direct to their door.

Seabrook bosses are working with digital marketing company The Raft to put the site together.

Seabrook Crisps managing director Greg Kopacz said: "We see the new website as an integral part of our future communication and brand building experience for both existing and new Seabrook consumers.

"The Raft is developing a unique and very exciting digital proposition. The digital campaign will be fully integrated with a forthcoming above the line' advertising campaign for the brand.

"We selected The Raft as our digital partner because their expertise and reputation for delivering innovative digital marketing strategy, combined with their down-to-earth, straight-talking approach, which delivers real return on investment for their clients."

Phil Storton, managing director of The Raft, said: "I'm incredibly proud for The Raft to be working with Seabrook Crisps as their digital marketing partner.

"With a history of making great-tasting crisps, in addition to strong nostalgic and traditional Northern brand values, Seabrook has a very loyal UK consumer base.

"The Raft is planning to build on this brand loyalty with an innovative digital campaign which will in turn drive sampling and sales."

Seabrook was founded in 1945 by father and son Charlie and Colin Brook - who ran the Seabrook Fish Restaurant in Great Horton Road.

The company now manufactures around 150,000,000 packets a year from 20,000 tons of potatoes at its Duncombe Street factory.

To celebrate its 60th anniversary, Seabrook launched a fish-and-chip flavour which has proved popular.

But the best-seller is still the classic sea salt line.

e-mail: dan.webber@bradford.newsquest.co.uk