Cold callers will get the cold shoulder in part of Bradford.

West Yorkshire Police, West Yorkshire Trading Standards and Bradford Council have joined forces to create a second Cold Calling Control Zone in Great Horton.

The first one in 2007 covering Lichen and Belton Close was so successful that it is now being expanded in a bid to continue to combat doorstep criminals, bogus traders and pushy sales people.

The idea of Cold Calling Control Zones is to give residents the confidence to say no to them.

West Yorkshire Trading Standards says although the majority of people who knock on doors for business are likely to be genuine, the technique of turning up unannounced can often cause anxiety for residents and, in extreme cases, can lead to opportunists and thieves stealing and tricking people out of money and valuables.

As part of being in one of the zones, residents are given the opportunity to go to workshops to find out about scams to look out for.

The new Great Horton zone starts on Tuesday and will cover 45 houses in the Hunt Yard and Bakes Street area, with several more zones to follow soon.

Graham Hebblethwaite, chief officer of West Yorkshire Trading Standards, said: “We are seeing a continual increase in enquiries for zones to be established, both from residents and colleagues working within vulnerable areas and we will support any initiative which will improve the quality of life for local residents."

To find out more about Cold Calling Control Zones go to ts.wyjs.org.uk/ wyjs-trading-doorstep-crime.asp.

To report incidents of doorstep crime or cold calling in your area call Consumer Direct on 08454 040506.