Staff at a Bingley food store are ready to embark on a year of charity fundraising for children with learning disabilities.

The Co-operative Food in the 5Rise shopping centre will be launching its Charity of the Year for 2011.

Staff will be wearing a variety of running and racing gear, and dressing as cheerleaders with pom-poms to get the fundraising campaign under way.

This year’s fundraising is for Mencap, and its sister charity ENABLE Scotland.

Caron Metcalf, store manager at Bingley 5 Rise, said: “We want to boost the confidence of young people with a learning disability so they can stand tall and hold their heads high.

“It’s the start of a busy year of fundraising, and we’ll have a lot to do before we cross the finishing line, but it will be worth it.

“I’m incredibly proud to have Mencap as our Charity of the Year.”