Bradford pop star and TV presenter Kimberley Walsh has got a bum deal – she’s been signed up by a leading sportswear brand to front its toning trainers adverts.

Kimberley, of Sandy Lane, is the new face of Puma’s BodyTrain shoes, which promise the wearer more toned thighs, calves and backsides just by walking in them.

But Kimberley, 29, isn’t abandoning her pop career just yet. Although the band which shot her to stardom, Girls Aloud, is on a break, she provides vocals on rapper and I’m A Celebrity… star Aggros Santos’s new single Like U Like, out on January 17.

Kimberley said: “I am really excited to be involved in the launch of BodyTrain. With such a busy lifestyle I often don’t have time to go to the gym and so this is the perfect way to do something positive for my body.”

Kimberley has also been working on her own solo album, due for release later this year. She has recently bought a house with her boyfriend of seven years, the former Triple 8 singer Justin Scott.