A £750.000 investment at a motor dealership will see the launch of a pilot car supermarket operation.

Bradford-based JCT600, one of the UK’s largest independently-owned motor groups, is redeveloping its site at the Rawdon roundabout where it will launch PriceRight to meet demand for quality used cars.

The new operation is due to open at the end of September. An old showroom has been demolished to make way for the new development at the ‘JCT roundabout’ site where the firm’s Chrysler, Dodge and Jeep showroom operated for 20 years.

PriceRight will market high-quality, lower value used cars at an outlet-style location.

The new operation will have a large area of outdoor space with room for 180 vehicles and a showroom building for PriceRight’s sales and customer services operations.

Mark Taylor, JCT600 group property director, said: “JCT600 is constantly looking for ways to develop in line with customer demand and we have based our concept on the successful ‘outlet’ centres operated by high street retailers.

“When complete, the new facility will provide us with the ideal facilities to promote our PriceRight concept in a location that is already synonymous with the JCT600 brand.

“Using our established group infrastructure and expertise from across the region and beyond, we will be in a position to offer a huge range of competitively priced vehicles to suit our customers’ individual budgets and requirements.”

The existing Chrysler, Dodge and Jeep showroom has been relocated to the former SEAT showroom across the road and after sales has been relocated to JCT600’s new business at Menston.

The group now employs 1,350 staff at 48 dealerships covering a range of brands throughout Yorkshire, Derbyshire, Lincolnshire and the North East.