Fighting Fit, a new business in Eccleshill supplying natural diet supplements to body builders, boxers and martial arts enthusiasts is living up to its name.

The venture was launched earlier this year by Bradford couple Den and Collette Hill, who for many years dreamed of turning their interest in fitness and nutrition into a business they could run together.

Den said: “Diet is 80 per cent of training. The supplements we sell are made from natural ingredients and should be used as part of a disciplined exercise and training regime. We are always pleased to provide advice.”

When planning their business they contacted Business Link, who referred them to Bradford Council’s Kickstart enterprise programme.

The couple are now planning to launch a Fighting Fit clothing range and are turning the upper floor of their premises in Institute Road into a showroom.