Ilkley Literature Festival has attracted more corporate backing than ever.

Eight new sponsors have signed up to support the event, including the regional tourism agency Welcome to Yorkshire which has promised new street banners and ticket stocks as well as sponsorship of one of the flagship events.

Organisers say the backing is testament to the popularity of the showcase of literary talent at a time when many firms are cutting back on corporate sponsorship.

Festival director Rachel Feldberg said: “We are delighted to announce Welcome To Yorkshire as a new major sponsor for Ilkley Literature Festival, along with Skipton Building Society, who remain our headline sponsor.”

Tickets for the festival, which runs from October 1 to 17, will go on sale at the end of August. Visit ilkley literaturefestival.org.uk.