Bradford Breakthrough has had to organise a second venue for bosses to hear the success story of leading entrepreneur Richard Branson because the Pictureville Cinema has sold out.

Some 300 people will be packed into the cinema, next to the city's Central Library, next Tuesday, to watch Mr Branson talk about the success of Virgin Group via a satellite television link.

Bradford Breakthrough originally turned people away once the cinema seats were filled two weeks ago. Now a deal has been struck with Bradford-based Yorkshire Building Society. A second satellite link will be set up at the company's Yorkshire House on the night.

The new venue will make 80 extra places available and allows a further 30 people to apply for tickets to hear Mr Branson and listen to discussion after the event among panellists.

Panellists will also discuss Mr Branson's ideas at the Pictureville site.

Mr Branson is taking part in An Audience with Innovation which has been set up by the Department of Trade and Industry.

He will be speaking from the British Academy of Film & Television Arts in London. His speech will be transmitted to nearly 40 sites throughout the UK including Bradford.

The link allows people from a number of the sites to ask questions of Mr Branson.

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