Time could be ticking away for Shipley's clock tower if proposals to erect a replacement landmark for the town get the go-ahead.
A new study out today recommends the demolition of the tower, which has been a focal point for Shipley for more than 30 years.
The report, commissioned by Shipley Town Centre Steering Group, reveals that public opinion is that the clock symbolises the town as it was in the 1960s.
It states: "The best way forward is to replace the clock tower with a new focal point in a new position, reflecting the town as it will be in the next millennium."
Proposals include a competition for residents so they can design their own landmark.
The recommendation comes after the owners of the tower, London and Associated Properties, commissioned a structural survey of the building last year.
Property manager James Charlton said: "As a result of the survey, we found that the structure was sound but that it needed repairs to make it safe.
"As far as we are concerned, it would be nice to see the clock tower come down, because it would give better visibility to the small shops at the rear. If that was to happen we would have to do something with the forecourt area at the entrance to the basement market.
"We would welcome any moves for change in Shipley."
The tower was built in the 1960s and sold to its present owners in 1990.
Shipley east ward councillor Tony Miller said the clock tower was "very poorly" and decisions had to be made on its complete refurbishment.
He said: "If the decision is to remove it, that's when the millennium competition idea will come into being. We're trying to give Shipley a new identity and in terms of regeneration the clock tower will be a focus of that."
Coun Miller said the money for the new venture would be sought from the private sector.
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