MOTORISTS risk the wrath of the Ben Rhydding Drive Users Association if they continue to speed up and down the road.

Such is the anger of residents fed up with motorists hammering along the road, a 30mph stretch, they have put their hands in their pockets and coughed up the cash to give motorists a reminder to slow down.

The association, made up of Ben Rhydding Drive residents and Clevedon House School, has invested £200 on 'friendly' 20 miles per hour signs - five on each side of the road.

The organisation, formed about five years ago, is running out of patience with road users who seem oblivious to the residents concerns.

One man has started the process of placing the 20mph signs on lamp-posts to try to encourage drivers to ease off the accelerator and put their brains into gear.

Bob Tilley, a member of the association, said: "This is a public road but privately maintained. We just want to make sure motorists are aware of the speeding problem and hopefully these signs will make them slow down."

Mr Tilley said the decision to adopt the unofficial sign strategy was taken in the summer.

"The £200 was seen as a good investment," said Mr Tilley.

Other measures to slow traffic down have been examined and dismissed due to the expense and complicated procedures involved.

Mr Tilley said speed humps would cost several thousand pounds and would have to be spaced exact distances apart to particular specifications.

He hopes the decision of residents to actually take action rather than merely complain will lead to an easing of Ben Rhydding Drive's traffic worries.

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