Ilkley's hoteliers are being asked to boost the work of a group dedicated to promoting the town.
The Ilkley Tourist Management Committee meets on Monday with its secretary keen to build on years of success.
Miggy Bailey said: "I think it should be stressed the committee is concerned with the management of existing tourism, rather than just looking at ways of increasing it."
The committee, which grew out of a Bradford Council tourism management survey in 1991, has enjoyed excellent support from a range of groups and organisations in Ilkley. These include traders, historical societies, Ilkley in Bloom and the Ilkley Round Table.
Mrs Bailey said: "It is important to manage the existing facilities, making sure what we already have is acceptable for and appeals to, tourists."
"We are very aware that promoting tourism has to be appropriate for Ilkley. We are not trying to turn Ilkley into Blackpool," she said.
Mrs Bailey added she was delighted with the input from all those who supported the committee, adding that an increased presence from the town's hoteliers would be useful.
To help the tourist further, a new map is being produced which will provide visitors with a guide to what is happening. It will be unveiled at Monday evening's committee meeting.
Mrs Bailey said: "Although we have a dozen or so very committed members, we are always keen for fresh ideas and input."
The meeting takes place in the council chamber at Ilkley Town Hall at 7.30pm.
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