Hundreds of Bradford firms are expected at a major business event which will help bosses prepare for the future.

Some 300 industry chiefs from the district are expected at the 2010 - A Business Odyssey event organised by Bradford Breakthrough and Business Link Bradford & District for Tuesday, February 23.

It takes place at the city's Pictureville Cinema at 4.30pm.

The evening will focus on the Information Age, new industries, global markets and the trend towards ethical and environmental accountability.

Last year the event was a sell-out and attracted nearly 400 bosses as it featured a video of Richard Branson's Virgin businesses and a question-and-answer session with the entrepreneur using satellite television.

This year's event includes a live television programme with contributions from Niall Fitzgerald, chairman of Unilever, environmentalist Jonathon Porritt, Dr George Poste of SmithKline Beecham, John Bosworth, managing director of Excel Electronic, Malcolm Brinded, managing director of Shell UK, Perween Warsi, managing director of S&A Foods and Tim Waterstone, of Daisy & Tom.

It is one of 50 taking place in venues throughout the UK with an anticipated total audience of 8,000.

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