Bradford City chairman Geoffrey Richmond has hit back at the doom-mongers forecasting instant relegation from the Premiership by pledging: "We're not going up for a 12-month holiday."
The Bantams ended their 77-year wait for a return to the top flight in majestic style with a memorable 3-2 victory over play-off chasing Wolves last weekend.
It is a result which means City will be entertaining the likes of Manchester United, Arsenal and Chelsea next season in a campaign which is sure to live long in the memory.
And as part of the plan to survive among English football's elite, the City board will this week discuss the possibility of floating on the stock exchange - a move which Richmond believes would provide between £10-15 million for Paul Jewell's team strengthening.
The City chief said: "We are under no illusions about the task which lies ahead and our target is to finish fourth from bottom of the Premier League.
"The first year in a new division is always the most difficult - as we proved when we won promotion to the First Division in 1996.
"A lot of people seem to be saying we will be following Barnsley straight back down but I prefer instead to focus on what Leicester and Derby have achieved.
"We are there on merit, no matter what anyone says. Our aim is to stay in the Premiership and the first season is the key to that.
"We aim to make this city fashionable. The profile of the city will be raised worldwide because Premiership football is watched live by 450 million people around the world."
Richmond, who has revealed that City have received countless good luck messages from fellow clubs, believes the weekend's achievement ranks as the club's greatest moment and hopes it will lead to more success in the future.
"It was by far the most important result in this club's history. When we talk about winning the FA Cup in 1911 or being in the First Division in the early 1900s, it is worth remembering that football has changed beyond all recognition since then.
"In fact, the game has changed completely inside just five years. We are now in another part of the football world.
"Paul Jewell, Chris Hutchings and all the players deserve the utmost credit for what this club has achieved.
"We have spent around £4.5 million which is a lot by our previous standards. However other teams in the First Division had spent similar amounts over the last few years. Wolves are just one of those sides.
"So for us to get promoted is a wonderful, wonderful achievement."
Converted for the new archive on 30 June 2000. Some images and formatting may have been lost in the conversion.
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