As the Bantams went into the final quarter of the season the Telegraph & Argus sent out its own rallying message to the people of Bradford - The Only Way Is Up.

Our promotion campaign was launched in a blaze of publicity - and what a response!

Whether it be community leaders, City supporters or just Bradfordians - everyone came together to get behind the drive for top flight football.

Lifelong fan Tony Miller, Bradford's Lord Mayor, revealed that his ambition to see City promoted was a subject included in his nightly prayers!

A special publication looking at the final weeks of the football season whetted the appetite. And the fans were in fine voice as the song The Only Way Is Up by Yazz was played before all the remaining home games.

Cheerleaders the Bantam Belles joined in the campaign by devising a special dance routine, and a competition to replace the song's lyrics with City-inspired verse was launched.

And the winning lyrics, penned by Janet Dewhirst from Horton Bank Top, captured the promotion mood and the call to unite behind the team perfectly.

"If we get promotion, we'll face it together. And no matter what happens, we'll love City for ever."

As the end of the season came in sight and City needing to win just one more match at Wolves to make it into the big time the mood reached fever pitch.

One fan shaved his head to display the initials BCFC, while another group of supporters decided to travel to Molineux in style by hiring a limousine.

Sales of claret and amber flags, banners and shirts rocketed as supporters pledged their allegiance before the big match.

And those flags and banners were proudly waving as the club ended its 77-year wait for the top flight and the message The Only Way Is Up became reality.

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