A new business chief is in the firing line over his attack on 'building brick' signs welcoming visitors to Bradford City Centre.

Bradford Chamber of Trade president Jim Griffin sparked controversy from city centre managers within days of taking office after he took issue over the signs installed two years ago.

But today Mr Griffin, a Bradford businessman, stuck to his guns and said he would still like to see them replaced.

He says he wants bold and striking signs to tell people they are approaching a city which is on the up.

But today city centre manager Elaine Frances pointed out that the sign design was commissioned by Bradford Congress - made up of the district's leading organisations - and created by a successful design company.

She said: "It is a highly attractive design in full colour which refers to Bradford's heritage - City Hall and the Industrial Museum; its culture - Bradford Festival, the Alhambra and David Hockney; and its new technology industries."

She said the signs had been produced at the request of Bradford City Centre Steering Group, which agreed the design along with Bradford Retail Action Group.

She added that the Chamber of Trade had been represented on both of the organisations, and most of the signs carried sponsorship from city centre business, such as the Kirkgate Centre and HR Jackson.

Mr Griffin said today: "It is my personal view but there seems to be divided opinion among the Chamber about this.

"I would like to see a different sign. I think they are a bit out-dated. I would like to know what other people think about it."

Chairman of Bradford Retail Action Group Jeff Frankel said the steering group, including the Chamber, had all been in agreement when the signs were picked two years ago.

"They are extremely bold when you consider how bright they are. I think Leeds's are insipid. It's also important to realise that they aren't the signs into the district, but to the city centre."

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