Coral Windows - which was a £4 million business three years ago - plans to more than double that figure this year as it gives itself a facelift.

The firm, which has been running for ten years, has its headquarters in Buttershaw, Bradford. Now joint managing director John Valente expects its turnover to reach nearly £10 million this year thanks to a a big rise in its conservatory business.

The other joint managing director is Stuart Price. The company started in a 2,500 sq ft factory in the Perseverance Mills building off Beacon Road in Wibsey in 1990. It has been in Coral Mills - a 40,000 sq ft mill building off Halifax Road - since 1993.

The mill was formerly Bottomley's Mill and at one time provided hundreds of jobs for local people. Coral has invested heavily in a fleet of new vans baring the growing company's new logo which features an orange and white coral fish. The original green logo was designed by John Valente ten years ago.

The company, which sponsors 900 West Yorkshire Police vehicles, has bought 14 new vans and three service vehicles which all sport the new logo.

The company was able to sponsor the vehicles after it won a British Board of Agreements Certificate for the higher security of its windows and conservatories which was recommended by the police force.

Some of the vans will advertise Coral's windows and doors and others will centre on the growing conservatory business.

The company, which launched the new look on Saturday, aims to move away from the double glazing image it has had for many years. This is because a third of its work is in making conservatories. Out of last year's £7 million turnover about £2.5 million came from the conservatory business.

The company now provides a one-stop shop for people wanting conservatories. This involves doing the building work, providing frames, installing electric heating and lighting and putting in flooring.

"We have seen our conservatory business grow more in the last year or so because we provide this one-stop shop service to customers," Mr Valente said.

He said demand for conservatories was also growing which meant there was a bigger market to play for. The firm has also invested in hi-tech machinery and employed an additional 15 staff in preparation for the launch - making its total staffing 102.

Over the years the firm has introduced new procedures in its manufacturing unit and with its installation teams. It also took on better quality staff which helped boost the business.

Mr Valente added: "We have chosen the coral fish because it lives in the coral reef and protects the coral. We want to reflect this image as a company by saying that in our hands the Coral customer is safe.

"We now have the professionalism that shows we make, supply and fit quality products. Security is paramount," he added.

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