Ee bah gum! The Keighley News is the paper of choice for Dales-folk. Your favourite read has snatched a place in their affections with the Hotten Courier.
If you don't believe us, just take a look at this picture of life in Britain's most famous dale.
Eagle-eyed fans of top TV soap Emmerdale may have spotted the KN on the counter of Viv's post office during Tuesday's episode.
Our own editor Malcolm Hoddy - only an occasional viewer, he claims - was delighted to see the distinctive blue of the News' front page.
Emmerdale press officer Tim Worsnop later told us that real-life local newspapers are sometimes seen alongside the fictional Hotton Courier. "There's a representative sample," he says. "Emmerdale hasn't got a specific position in the Yorkshire Dales."
Mr Hoddy says: "Our readers have taken their Keighley News in some far-away places - Gibraltar, Mount Vesuvius and the Great Wall of China to name but three."
"But this is the first time it's been seen in the land of make believe!"
Converted for the new archive on 30 June 2000. Some images and formatting may have been lost in the conversion.
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