A Keighley car dealership is aiming to buck the trend of buyers heading overseas in the hunt for cheap vehicles.

Following reports that cars can be bought for 25 per cent less money on the continent, Colin Appleyard Cars said it was offering up to 30 per cent off certain lines. General manager Robin Luscombe said: "There's been a lot of hype recently about car prices being a rip off. We have always set out to offer value for money motoring and regularly monitor the prices in other EU countries."