It seems that another suggestive advertising billboard has been censored by a person or persons in Bradford who feel offended by its content. The billboard, advertising a hair colouring, was painted over - presumably by someone who objected to the message being used to sell the product.

It is perhaps inevitable in this day and age, with so much competition in the media to catch the eye of the public, that creative minds should from time to time stretch the boundaries of accepted taste.

By and large we have, as a society, cast off prudery. It is likely that many will not have been offended by this poster or by the one advertising sports bras which was defaced recently elsewhere in Bradford.

But on balance, it's probably fair to argue that this particular message does go beyond what is tasteful. Whereas it might be acceptable in the pages of a magazine for adult readers, blown up to a size several metres high and projected for any child to see, it is easy to understand how it might be found offensive, particularly to people of strong religious beliefs.

However, there are legal means of making feelings known which don't involve damaging private property or breaking the law. By pursuing the proper democratic channels - in this case complaining to the Advertising Standards Authority - people can get their message across.

Those who take matters into their own hands are as guilty of transgressing standards of decency in behaviour as the creative minds who dreamed up this risque way of marketing hair dye.