Student Daniel Worrall has come up with a winning formula to help a Bradford firm sell its digital camera components.

And the project has put Daniel, from Addingham, at the top of the tree in the Bradford STEP programme.

He spent the summer with Chase Advanced Technologies where he developed an electronic commerce business opportunity for sales of the firm's components.

The project earned Daniel, a second year business studies student at Hull University, the most enterprising student award on the programme organised by Bradford University Careers Service.

Daniels, pictured right, was presented with the award by Neil Johnson, director of research at Bradford University.

Alistair Gladstone, of Chase, said: "Daniel has done a superb job for us in a very short time. His project will enable us to market our camera products in countries so far untouched and we now have a formula for all other Chase products."