Bradford City today faced a revolt over plans to sell booze from its new superstore.

The Premier League club wants to sell Champagne and other alcohol in the new store -- part of Valley Parade's vast redevelopment.

But the bid to sell alcohol has run into protest from the city's Chamber of Trade, which fears it could spark booze-fuelled violence on the streets.

And local councillor Eileen McNally (Lab, Undercliffe) said she feared having Champagne on sale could encourage loutish behaviour if ecstatic fans sprayed it everywhere to celebrate their team's win.

The Premier League club wants to import its own Champagne and sell it under a claret and amber label, commemorating City's position in the top flight of English football.

Other alcoholic souvenirs would also be on the shelves of the new store, along with things like bubble bath and scarves.

But the club's application for a liquor licence has hit a stumbling block, as Bradford Chamber of Trade prepared to submit an official objection. Chamber members say they fear the sale of alcohol could cause "law and order" problems as people buy alcohol and drink it on the streets after matches.

But today Tony Niland, a secretary of the supporters' club, said: "They're not just miserable, they are pathetic. Football is the top of the tree in Bradford because of City's success. Don't they want to bring trade to the city?

"These drinks will be souvenirs and not what people drink on match days. They will be collectors' items and people will be prepared to pay a lot for them."

And David Pendleton, editor of the City Gent fanzine, said: "Just what planet are they on? I think they want their heads examining. Do these people ever leave their shops? They want to come to see what football is about."

Bantams managing director Shaun Harvey said the club needed a licence to sell branded alcohol at the shop at the Thorncliffe Road car park, which is part of the £5 million expansion scheme.

He added: "It would be in the same way we sell branded toffee and shower gel. We would source the Champagne and I expect we'd import it. "Alcohol is freely available at the concourse and on the ground. It's also available outside the ground at pubs and other outlets. People would not be allowed to take bottles into the ground."

But Mary Frame, an executive member and former president of the Chamber of Trade, said: "We are preparing an official objection on the grounds of law and order."

She said although the licence application may initially be to sell commemorative drinks, there was nothing to prevent it becoming a normal off-licence in years to come.

Mrs Frame said the concern was for incidents outside rather than inside where there was already supervision.

"It is then the responsibility of the police and this may not be conducive to law and order."

Councillor Eileen McNally, the local ward councillor, said: "Any increase in the sales of alcohol around football stadia will raise worries for people who live in the vicinity.

"Many of my constituents are Muslim and any increase in alcohol sales would worry them. Selling champagne as gifts is all very well but if the team had had a good day I think it might encourage loutish behaviour."

Inspector John Barrett said: "The police would listen to all parties concerned in any such application to decide whether to oppose it or not." The application will be heard by Bradford licensing panel on September 5.