The Telegraph & Argus today joined forces with Bradford City to launch a discount ticket offer aimed at wooing back missing fans.

Vouchers published in today's T&A enable supporters to save £5 on all seats for the Southampton game on September 23.

A second offer enables people buying tickets for four of the next six home games to get the cheapest one free of charge if they use our special voucher.

Attendances at the three Premiership home matches this season have dipped significantly below the 18,200 capacity.

Chairman Geoffrey Richmond said: "Bradford City have to live in the real world and supporters have voted with their feet for the first three games. They were very attractive matches, but the fact remains that attendances have been short of a full house.

"There does seem to be evidence that the club has got its pricing policy for match day admission wrong.

"I am not going to defend the indefensible. People have voted with their feet.

"However, it needs to be tested and we are testing it very strongly with these vouchers. A decision will be made based on the response to this scheme as regards vouchers for future games.

"One of the other factors we must not forget is that later in the season the capacity of the ground will increase and if, at the present time, the ground isn't full, there is no reason to believe it is going to be full later in the season.

"We are prepared to react and respond. We have had a lot of correspondence on the club internet site which we monitor. We read and listen to what people say. We are prepared to be influenced and this is the response.

"As far as we gather people are saying we have got our season ticket prices right, but match by match they say our prices are too expensive. We have got to listen to our customers."

Supporters Club chairman Julie Stainthorpe welcomed the offer. She said: "It is an excellent idea. I know lots of people who have found they cannot afford to go to matches or they are picking and choosing their matches because of the price.

"Others are going on a match by match basis rather than buying a season ticket."

City Gent contributor John Dew-hirst said: "It is important to make the matches as accessible as possible. It is also important to get a new generation of supporters coming forward.

"The prices have got to the stage where people are picking and choosing their matches and anything that encourages them to go to games is good news. I don't think interest is dropping."

Ashley Westwood has completed his £150,000 move to Sheffield Wednesday.